Business Podcasting, By Pete Burnett Visuals

Introduction	2
Contents	3
PART 1: PLANNING	4
Aims & Objectives	5
Defining Your Audience	6
Defining Your Content	7
Defining Your Podcast Brand	8
Your Podcast Brand Assets	9
PART 2: EXECUTION	10
How Long, How Often	11
People: Anchors & Guests	12
What's the Call To Action?	13
Session Format	14
Tips On Running The Session	15
Recording the Session	16
Behind The Scenes	17
PART 3: PUBLISHING	19
Editing The Podcast	20
Maximising Your Content	20
Final Thoughts	22
APPENDIX A: EXAMPLES	22
APPENDIX B: CUSTOMER PROFILE	26

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