What’s the Call To Action? BUSINESS PODCASTING GUIDEBOOK SERIES: When structuring your episode, think about what you’d like people to do, so that you can work out the calls to action you want to seed into the podcast. Suggestions include: Ask people to like and subscribe: standard procedure for most channel based content, this works best if you give them a why, especially if you have the next eposide planned out. Download a companion document: If appropriate, you can create a companion document/guide that is relevant to or visually explains what you are talking about. (Especially useful for audio listeners.) It’s a great way to grow email lists and sales piplines. Offers & promotions: You can also give people offers, discounts and other incentives. “As a thank your to our subscribers, we’d like to offer you ...” Ask for comments and feedback: comments and conversation tend to boost the visbility of an episode, especially on social media. They can also be a useful source of leads and topic inspiration.
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