Final Thoughts. BUSINESS PODCASTING GUIDEBOOK SERIES: Podcasting is a very popular way of engaging people. 21 million people listen to audio podcasts in the UK, according to Statistica, and that is aside from the droves of people consuming video content on Youtube and social media. With one fell swoop, you can create a wide range of content across lots of channels that positions you as a trusted expert. It’s a fast way of creating content - with a little prep, your experts can shine and enlighten others, and also have fun doing it. Behind the scenes, there’s a little more effort, of course. It takes a bit of kit and expertise to do it right, and it also takes a while in the edit suite to make the most of what has been captured. (Which is where production companies like us come in. We’ve invested over £10,000 in the equipment - good microphones alone cost over £400 each!) We hope this guide has given you a good insight on how business podcasts work. For help making yours work, feel free to WhatsApp us with any questions or requests on 07875 505949. Talk soon!
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