Defining Your Podcast Brand BUSINESS PODCASTING GUIDEBOOK SERIES: Here’s a brand style we created for a podcast we run for a client: As you can see, it features a photo of the main host, as he is well known to the potential audience, which is therapists, coaches and NLP practitioners. We took some time with the name, which has a nice double meaning. The images looks fairly high quality, with a decent mic, so people will assume it’s nice to listen to and watch. We’ve also got some Netflix style content bullets, and we’re letting people know it goes out weekly. (We record in bulk - more on that later.) The upshot is that if you are the target audience, this should interest you as a brand.
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