How Long, How Often. BUSINESS PODCASTING GUIDEBOOK SERIES: The answer to this question depends on whether you are producing an actual podcast, or podcast-like content. If you are looking for it to be an ongoing podcast, then aiming for somewhere between 25-35 minutes, published once a week, is a good starting point. It’s achievable, especially if you record in bulk and then trickle feed them out, and it’s what the platform algorithms like.We often block out a day, then record 8-10 episodes in one sitting. It works. Publish at the same day and time each week, and then people start to expect and look forward to it. If you are looking to create something that looks like a podcast, but is done on an adhoc basis, then the timings are up to you. There is nothing wrong with the second approach - as podcast style content, especially when done as part of a lively and fun interchange between people who know their stuff is eminently watchable, and also sliceable into social media friendly snippets.
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