Customer Profile BUSINESS PODCASTING GUIDEBOOK SERIES: The more we can get inside the head of our customer, and find out what they are worried about and hoping for, what they love doing and what they find difficult, then the easier it will be to come up with topics that people actively want to listen to. It also means that the content we create will be discoverable in searches, especially when we snip it up later on. This customer profile or avatar is incredibly useful, and not just for podcasts. We actually developed it for creating adverts and promos for clients - and we have found that it’s ideal for podcast prep too. An example of this is seeding in content to your episodes that pre-handles buying objections. If you know what the main blockers to purchase are, you can cover them in a conversational way that doesn’t look like selling. Take the time to create an avatar or profile for your main customer types - it’s an investment that will pay huge dividends across all areas of your business.
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