Aims & Objectives BUSINESS PODCASTING GUIDEBOOK SERIES: Business podcasts (as in podcasts created by a particular business or group) usually have one or more of the following aims in mind. Discovery Podcasts are a good way for customers or clients to find you. This can be via organic searching, but it can also be via guests that you have on your podcast. When they share the episode via their own channels, it can give your visibility and credibility a big boost. Education Podcasts are a longer form of content, and if done well, people will listen or watch hours of it over time. This makes it a good platform for educating or explaining concepts, techniques or technologies, especially if they happen to form part of your USP. Positioning One of the key benefits of the podcast is that people will start to get to know you, and like you, and trust you - providing you’ve done the job well. This means that you are positioned as a friendly expert: The person or company that they will go to first, and that they will recommend first.
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