Section 3: Goals, Desires and Values BUSINESS PODCASTING GUIDEBOOK SERIES: What are this customer’s top 3 goals? What are this customer’s top values? What are they committed to? What do they believe in? What they want to get better at? What do they want to experience? What do they want to feel? What does your customer have pleasant / daydreams about? Section 4: Sources of Information What books does your customer read? (Which other people would be unlikely to) What magazines does your customer subscribe to? (Which other people would be unlikely to) What blogs and websites does your customer visit? (Which other people would be unlikely to) Which conferences and events as your customer attend? (Which other people would be unlikely to) What experts does your customer follow? (Which other people would be unlikely to) What other interests or activities as your customer have or do? (Which other people would be unlikely to)
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