Section 1: Demographics BUSINESS PODCASTING GUIDEBOOK SERIES: Name: Age: Gender: Marital status: Age and # of children: Location: Field of occupation: Job title: Annual income: Education level: Section 2: Challenges & Pain Points What are this customer’s top 3 challenges? What is stopping them from getting what they want? What are this customer’s top 3 pain points? What do they not like about their current situation? What is your customer not good at? What is your customer uncertain about? What does your customer no longer want to experience? What does your customer no longer want to feel? What does your customer have bad dreams about?
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