Session Format BUSINESS PODCASTING GUIDEBOOK SERIES: We tend to look at having 3-4 mini topics per 25 minute episode. Here’s an example show format: Intro/Hook: Tell people what you’re going to cover, how it will benefit them, and open a loop with a question they need to listen to get an answer to. Opening Credits Topic sections: Go through each topic, highlighting start and end points. You can interstice calls to action between segments, just make sure you have a “coming up next” to retain your audience whilst your CTA plays out. One topic can be “Your Questions Answered”, which encourages submissions and interaction. Summary: Go over what you have covered and get final thoughts from guests, if any. Preframe next episode: Tell people what’s coming up in the next episode, get them to subscribe, ask for comments questions and feedback. End Credits
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